DP World: Supply Chain Run
An interactive marble run at the World Economic Forum 2025.
The DP World Supply Chain Run was an interactive marble run at the World Economic Forum 2025. It was designed to simplify complex supply chains and demonstrate how DP World moves goods globally.
The activation showcased multiple stories across various industries and involved different transportation methods like stations, ports, trucks, and trains.
It followed the journey of goods from factory floor to customer door, where guests received their delivery, a chocolate gift.
The goal was to present global leaders with DP World's solutions that boost economic growth and ensure worldwide trade flow.
Results:
84.5% increase in qualified lead generation.
63% increase in understanding of DP World solutions.
68% of attendees expressed interest in a partnership with DP World.
19.7M reach in the #MadePossible social media campaign. 1.4K mentions, 6.4M daily reach.
Awards: