DP World: Globe Explorer
An Apple Vision Pro mixed reality experience showcasing global trade with interactive physical lighting.
The challenge for DP World was to translate their increased brand awareness into a deeper understanding of their customer-centric capabilities and the value they bring.
This Apple Vision Pro experience was designed to showcase DP World’s global trade operations and capabilities in a dynamic and engaging way.
It utilises the Vision Pro’s immersive technology to create an immersive experience where users can explore DP World's global trade environment, visualise supply chains, and interact with real-world trade solutions.
Interactive lighting in the physical space changes based on the selections of the user within the headset to elevate the pass-through view of the AR experience.
Results:
74% of participants reported significantly improved understanding of DP World's capabilities.
Based on this experience 68% attendees are likely to consider future collaboration with DP World.
486 unique interactions over 4 days.
Awards: